What Time Of Year To Buy Your Diamonds

Christmas and Valentine's Day are the obviously the biggest days for jewelry and diamond sales for the year. Because of this it is a common belief that during the slow-season, between late February and early November, diamond prices go down in accordance with the lower demand for them. This unfortunately is not the case.

While it is true that diamond sales are seasonal and most of the retail profits are made during the holiday seasons, other levels of the diamond industry including mining, cutting, and grading are far less seasonal creating less price fluctuation. Unlike many kinds of retail goods, diamonds do not change from year to year -- that is to say a good diamond this year will likely be just as good the year after. Rather than selling off merchandise that didn't sell at Christmas or Valentines day, it is more sensible for a retailer to maintain their stock and wait until next season.

The sales that are typically seen during the off-season are usually deceptive schemes such as prices that are "marked up to be marked down," when actually there is no savings to be had.